Welcome to the "Lead Generation" Forum!

[kyoung]

Welcome to the "Lead Generation" Forum, where topics of discussion will include -- but not be limited to -- Industries, Markets, Target Audiences and their "Pain Points" ... To the most efficient and effective Marketing vehicles and channels to reach key Influencers and Decision Makers -- not just Information Gatherers ... To "Must Have" Go-to-Market plans, programs, processes, owners, budgets, timetables, critical success factors and metrics  ... The objective, of course, would be consistent and highly qualified leads that result in business ... Your moderator will be Kevin P. Young of MY Marketing Group (kevinpyoung@earthlink.net), which has a long and successful history in the development and execution of customized marketing strategy, plans, programs, processes and metrics for companies that include ACS, Amdocs, Deloitte & Touche, EDS, IBM, SCT, Spherion and Unisys.

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