"What do leading practitioners and researchers agree are the key challenges we face looking ahead? You won't want to miss knowing the answer."

Hear Mary Donato, Associate Director ISBM, discuss the latest "Marketing Trends Study." As part of the ISBM research agenda, every two years they poll thought leaders and senior practitioners on the key trends and critical capabilities business marketers must address looking forward. Mary will provide you with an overview of the preliminary results including the top 7 priorities and the implications these may have on both your firm and your clients.

Click here to see the expert mini briefing

Business transformation and outsourcing have become inseparable concepts in the popular press. The accepted belief is that outsourcing is not about cost savings anymore. Or is it? Analysis of the data collected from over 2,000 member companies of the Outsourcing Institute shows price topping the list of the most important factors in selecting an outsourcing vendor. Given the primacy of price, what can an outsourcing vendor do to differentiate itself and avoid succumbing to the price wars?

Click here to see the expert mini briefing

Business transformation and outsourcing have become inseparable concepts in the popular press. The accepted belief is that outsourcing is not about cost savings anymore. Or is it? Analysis of the data collected from over 2,000 member companies of the Outsourcing Institute shows price topping the list of the most important factors in selecting an outsourcing vendor. Given the primacy of price, what can an outsourcing vendor do to differentiate itself and avoid succumbing to the price wars?

Click here to see the expert mini briefing