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Marketing - Special Interest Group


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About Acclaro

Acclaro is a marketing and advertising agency focused on growing businesses, increasing revenue and driving customer loyalty. We deliver custom solutions to achieve business objectives through go to market strategies and creative execution.

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On-Demand Webinars

On-Demand Webinar: 5 Tactics to Maximize Profits with Lead Nurturing

View this webinar to learn about:
  • Why Are Marketing And Sales Ineffective?
  • The Marketing Shift
  • Content marketing
  • Lead nurturing
  • New metrics
  • The Sales Shift
  • New buy cycle
  • Latent opportunities
  • 5 Tactics
  • Benefits and ROI - How to Measure Results

Hosted by: Lisa Cramer, President of LeadLife Solutions
Click Here to View On-Demand Webinar and Presentation Slides

On-Demand Webinar: How RunE2E Increased Their Sales Pipeline by 20% with Lead Nurturing

Learn How RunE2E:
  • Implemented marketing automation, lead nurturing, and list segmentation to improve campaign response rates
  • Used LeadLife's content mapping process to identify the right content for their target audience which improved conversion rates
  • Generated 20% more qualified, sales-ready leads in less than one year
  • Used LeadLife's "sales-rep alerts" to increase sales effectiveness and pipeline

Expert Speakers:
Alex Gramling, Chief Marketing Officer, RunE2E
Lisa Cramer, President, LeadLife Solutions

Click Here to View On-Demand Webinar and Presentation Slides

On-Demand Webinar: Marketing BPO - Opportunities and Techniques for Increasing Efficiency in the Marketing Supply Chain

Marketing is critical to unlocking new markets and revenue streams. But in today's economy, even a modest marketing budget can be difficult to swing. How can BP outsourcers market effectively without making an impossible investment?

This webinar explores how BPO is transforming the marketing operation. This lively discussion looks at how BPO creates opportunities for effective investment while lowering the total cost of the marketing supply chain.

A market overview will profile the latest trends in marketing BPO, covering the following topics:

  • Understanding the opportunity for outsourcing while aligning with marketing agenda
  • Delivering increased efficiency without affecting quality or service
  • Reducing the overall total cost of ownership of the marketing supply chain

Featured Expert Speakers:
Frank Olivieri, President and COO, Marketing Solutions, Williams Lea
Matt Swain, Associate Director, Document Outsourcing, InfoTrends

This webinar provides the tools and information outsourcers need to market cost-effectively in the BPO space.

Sponsored by: Williams Lea
Click Here to View On-Demand Webinar and Presentation Slides

On-Demand Webinar: Generating Leads from the Search Engines in Today's Competitive Market - SEO Strategies Made Simple

With more and more of your potential clients turning to the Internet for research and reviews about your business, having a strong presence in the search engines can be critical for your business.

During this presentation, SEO and Internet Marketing expert Ron Douglas Duckett demonstrates several simple strategies that are working well for generating new business from the Internet in today's competitive market.

Some of the key items you'll learn include:

  • How the search engines work and how they decide their rankings
  • How social media factors into SEO
  • Why quality content and user experience is more important than ever
  • How to find the keywords your potential clients are really searching for
  • How to use SEO to handle Online reputation management issues
  • What to look for when choosing an SEO company
Sponsored by: The Outsourcing Institute
Click Here to View On-Demand Webinar and Presentation Slides

Featured Content

Top 5 tips every executive should remember when pitching new business

It’s that time once again; the big meeting. You’ve passed muster and are finally meeting with a decision maker. So what’s the quickest way to “yes”?
See the document

Top 5 ways to leverage your company’s brand as a sales accelerator

The business-to-business marketplace is more crowded than ever before. In this age of hyper-competition, buyers are overwhelmed and often times have trouble differentiating one player from another. So when you come to the sales table, what helps you stand out from the pack?
See the document

Top 5 ways to differentiate yourself from the competition

As competition increases and the market seems to be recovering in fits and spurts, it is time to step back and evaluate whether your marketing and sales strategies are raising your brand to primetime. Beat the odds and cut through the clutter to realign with the path to success.
See the document

Upcoming Events

SALES READINESS 2013: WHAT OUTSOURCING SERVICE PROVIDERS NEED TO SUCCEED IN THE NEW YEAR

Learn more about the OI's upcoming Service Provider Summit Events in London, Atlanta & Dallas & View Agendas

Click Here

Ask the Expert

Marketing Special Interest Group is staffed by our subject matter experts and service leaders. Questions will receive a response within two business days, to the best of the expert's ability given the information provided. Click here to enter your Marketing Outsourcing question question

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