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OUTSOURCING IT IN BRAZIL


Robert Janssen

Robert Franz Janssen
rjanssen@outsourcebrazil.com.br

Robert Janssen, a dual citizen of the United States and Brazil, having lived equal amount of time in both countries, is a managing partner in an advisory company, Outsource Brazil, and manages the Brazilian government's export promotion program, Brazil IT, advising the Brazilian IT Services companies in international market development in the Outsourcing space and is ready to respond about the companies' capability statements and past performances for Results Oriented Global Nearshore Outsourcing with great performance in the Finance, Energy, Health Care, Retail, Industrial Manufacturing and Oil & Gas segments.

Robert Janssen

MESSAGE FROM THE CHAIR

Everything we read, everything we hear is that the main focus is short term. The current economic crisis has spread like fire on dry grass around the world, and with that, the medium long term thinking has taken second seat to the immediateness of urgent action. Companies are struggling to make the basic ends meet, like payroll, producing massive layoffs, which in turn, put additional pressure on the companies as a result of less consumption of goods and services.

Every report available today, mentions most companies are only looking for immediate cost-cutting solutions, and that it is imperative that the results are shown in the same fiscal year. In other words, now it is time for short term thinking combined with innovative ways of doing things.

This calls for a special kind of breed. It calls for a breed that has experienced having to sell lunch to be able to eat supper. It calls for a breed that saw money burn in their pockets at a rate faster than one could blink. It calls for a breed that understands the future is right this next minute. It calls for a breed that has the immediateness mind set embedded in its cultural DNA.

This is why, when companies seeking IT services providers, they need to check out Brazil. Brazilian businessmen and professionals have a PhD in handling crisis and developing short term strategies which produce immediate results. Brazil lived through several years of high inflation coupled with many unorthodox economic plans, (a total of 7 in 8 years), which made the rules of the market change almost on a daily basis.

Brazilians would wake up every morning not knowing to which direction they should run in order to make ends meet. Because of this, they have developed an expertise on how to land running. Dealing with constant changing economic environments under crisis has become part of their DNA.

Being able to react in fast and adequate fashion is imperative for survival times like this. "In a crisis situation, there are so many urgent matters, that there is little difference between short and long term goals. The future is now right this next minute. Historical experience show us that, the immediate actions should be the basis for a long-term strategy" - Michael Porter, March 2009.

So, we hope to bring you in this new section, relevant content about companies and solutions that can make the difference and have a positive impact. So, don’t forget to check back with us from time to time. You may be positively surprised to find a solution provider that has actual experience in being creative and effective through constant changing times.

Robert welcomes your suggestions and requests. He can be reached at rjanssen@outsourcebrazil.com.br and you can read his popular blog at http://brasilexportati.com.

Regards,

Robert F. Janssen
Director, Outsource Brazil
R. Dona Mariana, 213/403
Rio de Janeiro Brazil
BR Tel.: +55 21 9335-7470
US Tel.: + 1 415-738-4749


OTV Videos

Featured Content

Brazil's forthcoming years

Much was said and published in the last few years about Brazil finally proving it has finally gotten its’ act together. The final test was the actual worldwide financial crisis, which it was able to weather it quite well. Going forward, the challenge is to keep the momentum. The economy continues to thrive and with interest rates finally reaching one digit, the lowest money cost in the history of the country. According to the economic consultants, a 2 point percentage drop in actual interest rates means an additional incentive up to 1.5 percentage points for the gross domestic product. With actual interest rates reduced to 5 %, as expected this year, the growing potential of the Brazilian economy raises from 4 % to at least 5, 5% a year. According to Arminio Fraga, former Chairman of the Brazilian Central Bank ...
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The Right BPO

From the corporate perspective, there are many views as to what are the new trends being pushed forward by the client organizations, when going forward and reengineering there BPO requirements and vendors selection. The economic crisis at the end of the last decade, besides creating an enormous financial burden for the companies at first, it also had many organizations rethink their strategies and how they would need to realign their current vendor relationships. Companies did not want to engage with true vendors any longer. They needed ...
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Outsourcing/Offshoring – To be or not to be!

IT offshore outsourcing, like other industry segments, also suffered the impact of the global financial crisis. Many IT service providers had to re negotiate their existing contracts and saw a freeze for contracting new services. However, unlike many sectors still feeling the pinch, the offshoring of outsourcing is on the rebound, as many organizations continue, and even deepen, their cost reduction initiatives as a means to maintain their competitiveness. After the global financial meltdown and the intervention by governments to save the day ...
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Exports grow, but challenges remain

Even though IT exports grew 33 % from last year, reaching US $ 4 billion, Brazil’s worldwide participation in the global market still remains small relative to other main destinations like India, Philippines and China. Brazil ended 2010 with a total software and services exports reaching US $ 4 billion. This is US $ 500 million above the initial forecast made by one of the sector’s main industry associations, and it represents a 33 % growth in regards to total exports in 2009, when a total of US $ 3 billion worth of software and IT services were exported. These are the statistics
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Partnertition

I have often said in the presentations I give around the world, that before the internet, we could only be sure of 2 things throughout our lives: We will die one day and we will always have to pay taxes. Now, after the coming of the internet and its pervasive penetration in everyone’s lives, both, personal and professional, we are now sure of 4 things: We will die one day, we still will pay taxes throughout our livelihood, and now, we also will have to manage change on daily basis and we will probably not do anything alone anymore. We now live in a collaborative world. This is has been our main message at all the events we have participated around the world, be it in India, South Africa or United States, and also the basis for the “PARTNERTITION” proposal ....
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Brazil in the spotlight: “Brazil Takes Off”

Brazil’s recession is long gone and even then, the country showed a great performance in private consumption throughout the cyclical downturn. Going forward, local government forecasts a 5 % minimum GDP growth for 2010. With the upcoming hosting of the FIFA Football World Cup in 2014 and the Summer Olympic Games in 2016, (first country ever to host the two largest world events back to back), Brazil is set to have continuous economic growth for at least the next 10 years.
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The Real Challenge for the Brazilian IT Services companies to become global

Brazil is currently in a very favorable spotlight, especially after being able to weather the economic storm without major casualties, and also after winning the right to host the two largest world sporting events: The Football World Cup in 2014 and the Olympics Summer Games in 2016. Actually, it is the first time that a country is able to host these two events back to back. So it seems that the window of opportunities is wide open. The question is, however, for how long.
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Application Maintenance in Brazil: The New “Nearshore” Frontier

Politec's creativity, commitment to quality and utilization of proven methodologies fuel its ability to deliver innovative solutions that generate revenue and reduce application maintenance spending. This report is for business professionals who manage the recurring costs associated with legacy information systems, and for IT managers interested in improving the quality and efficiency of legacy application maintenance.
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Don't forget the check out the Brazilian alternative

In times of crisis, cost cutting becomes the major issue for many companies, which need prioritize price performance while at the same time look to streamline business alignment with IT strategies and plans. Because of the pressures caused by economic downturns, it becomes imperative for vendors to have strong business expertise, and be able to provide constant value even under pressure and in adverse environments. Economic dynamics’ changes have embedded in the professional DNA of many Brazilian IT organizations. Any enterprise looking for vendor solution providers that are capable of rising above just the plain cost cutting approach, needs to check out the Brazilian offer. They are certain to be surprised.
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The Whale Strategy

For many IT services companies, having access to markets and capital is critical, especially when having to go head to head with the big multinationals like IBM, Accenture, EDS and others like the Indian companies. Most of them have a global presence and are able to access high value contracts worldwide. So how can other smaller IT providers compete at the same level? The whale strategy approach is one of the alternatives. Check out how Brazilian IT companies are looking for creative ways to build greater punch in the market.
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What is the Real Difference in the End?

The present times could not be so trying and challenging. The regular approach from the old days will not “cut the mustard”. These are times, where there is a big adjustment taking place, and the underlying message is that we had been living in wonderland up until now. It seems that the day has finally arrived, where everyone begins to realize that not only there is no free lunch, but there is also something called “the law of diminishing returns”.
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Outsourcing Toward Brazil – Moving Forward

Much has changed in the outsourcing space in the last 10 years. Much has changed in Brazil, since 1994, after the Real economic plan by Fernando Henrique Cardoso, which help stabilize the economy. Brazil moved from a commodity pursuit to a value added delivery in which now begins to shine. For some reason or another, Brazil, however, remains an unknown commodity, and has a chance now, to become of the leading players.
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Brazil – A proven sourcing destination

Getting off the plane at Sao Paulo and heading out into the city gave me my first visual impression – a much cleaner and orderly India. I couldn’t help but make such a comparison given my Indian origins and a professional need to establish some first-hand impressions when visiting a new country. I remember a particular incident a few years ago when I was accompanying a few top management representatives from a client organization on their first visit to India. What struck me most was that their first visual reaction on getting into the car [while driving to the hotel in Mumbai] remained for a long time, and did shape some initial perspectives. So here I am in Sao Paulo, known and usually compared with Mumbai and Tokyo for its population density, trying to arrive at some impressions. An hour later I had a feeling of déjà vu, but one with more pleasantness than while driving in Mumbai. Infrastructure is what you notice the most, which for me while not being significantly different than any other Asian nation, struck me as comprehensive and progressive.
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